partnerships | music | program management
PRODUCT MARKETING + PARTNERSHIPS
In July 2024, SiriusXM and Hilton launched a gratis, in-room listening experience on the SiriusXM app on Hilton hotel room TVs. This partnership allows for guests staying in Hilton Connected Room hotels to have complimentary access to SiriusXM during their stay.
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This partnership also includes marketing and amplification efforts for Hilton Hotel guests in addition to the Hilton Honors program to take SiriusXM on the road or enjoy at home with a 4-month trial offer to enjoy the app on their mobile device, TV, or connected speaker once they check out. ​
As part of the Partner Marketing + Growth team, I managed the development and creation of app marketing for the newly refreshed SiriusXM app. This included six months of active App Store Optimization testing and a collaborative effort with teams in Creative Design, Content and Programming, Artist Relations, Brand Marketing, Product, and more.
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The creative, inclusive of product screenshots, marketing copy, and keyword optimization, went live along with the brand and app refresh in December 2023. I supported content that went live in the Apple App Store, Google Play, the Roku app, Android TV, Alexa Skill store, and more.
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