Event Activations

BMW + Desert gold (coachella)

Tapping into BMW's penchant for luxury and exclusive experiences, Adult Swim partnered with the Ace Hotel in Palm Springs for an exclusive Desert Gold Coachella pool party. The event featured Adult Swim content and experiences - including drag show bingo, Meatwad yoga, and a soundbath - as well as a DJ performance, all poolside. BMW's activation featured a custom photo booth experience and hands-on demo of the X3.

Fanta + How to draw / adult swim festival

A four-week in-show integration with How To Draw, one of Adult Swim's hour-long live streaming shows, highlighted Fanta's four flavor identities and flavor profiles in unique weekly art-based tutorials. A t-shirt design contest capped off the integration - calling for fan entries alongside some Adult Swim exclusive designs. The winning design as well a the Adult Swim designs were given away for free - along with a can of Fanta - at the Adult Swim Festival in Los Angeles.

Snickers + San Diego Comic-Con

Tapping into Adult Swim's most beloved show, Rick and Morty, Snickers had presence within all facets of Rick and Morty at Adult Swim's San Diego Comic-Con activation. A camp-themed event space paired perfectly with Snickers S'mores and free bite sized bars were given away at Rick and Morty screenings as well as the show's special pop up shop, Rickmobile.

lexus + San Diego Comic-Con

For many years, Lexus tapped into its nerdier side by partnering with Adult Swim and its San Diego Comic-Con activation by providing free rides to fans throughout the Gaslight district near the convention center in San Diego. This experience allowed fans to get a hands-on feel for the Lexus cars as well as view exclusive Adult Swim content as well as have the coolest wrapped ride pull up in front of their final destination.

KFC + Adult swim funhouse

Adult Swim took its brand and built it in a house that toured college towns in the United States. KFC was along for the ride with a custom KFC-themed room within the house and a photo booth experience once fans had gone through the house to keep the party going. In limited markets, KFC provided on-site sampling - perfect for hungry college students after a long day of classes.