The collaboration with Wrangler took a joke from the finale episode of season 4 of Rick and Morty and turned it into real-life products for fans to enjoy. Anchored in the laser animation - a nod to the episode in which Wrangler jeans were mentioned - Wrangler and Adult Swim collaborated on an exclusive, limited edition line of clothing featuring Rick and Morty. The main product from the initial line - the lasered denim jacket - sold out more than three times during its first two weeks on the Wrangler website.